Approach
This project has undergone several different phases from its inception, and is still an ongoing project. The first phase was during the period we hosted events, and I used that time to talk to attendees and business operators, which led me to the idea of creating this application, however, I needed to do more research before I could truly begin creating it. During the second phase, I needed more objective information about the state of the esports industry, and I collected it through sending out a survey to gamers all around the United States, and interviews I conducted with business owners. These led me to creating my user personas, and highlighted the main problems that this service could solve, and new opportunities that I could create. For the final phase, I created a user flow and screens for the first working version of Guild Matters.